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An emotional universe where
anyone can become the protagonist.
SELF- PORTRAITS
IN PLURAL
- alive
Welcome,
THIS IS NOT
ONLY ART.
An unorthodox, surreal way of unboxing the unspoken inner world through colour.
MULTIDISCIPLINARY ARTIST
She translates emotion into visual systems that
influence how people feel, see, and connect.
This inaugural collection unfolds as a dreamlike passage into the Amalfi Coast—where imagination drifts effortlessly between reality and fantasy.
Set within imagined landscapes and suspended moments, the collection explores subtle emotional states—pause, longing, exhilaration, and quiet stillness.
Beneath surreal skies and softened horizons, Somewhere in Amalfi Coast invites viewers to wander freely, allowing meaning to emerge through feeling rather than narrative.
SOMEWHERE IN AMALFI
"I work with emotion as material.
Not to describe it, but to let it surface."
KRISTAL J CHOI
Artist & Visual Storyteller
OVERVIEW
Kristal J Choi is an artist and visual storyteller working across illustration, art direction, and narrative-led design.
Her practice begins not with stories, but with emotional states—quiet moments of pause, contradiction, and inner movement. These sensations are translated into visual systems that invite reflection rather than fixed interpretation.
VISION & PRACTICE
With a background in fashion and footwear design, Kristal approaches the female figure as a narrative vessel rather than a subject. The women she imagines are not portraits of individuals, but emotional protagonists—carriers of memory, desire, vulnerability, and strength.
Fashion, in her work, is not treated as trend or decoration, but as a psychological language: a way of expressing what cannot always be spoken.
Grounded in emotional intelligence and visual empathy, her practice transforms feeling into visual systems that subtly influence how people perceive, feel, and connect.
BIO
Kristal Choi is a Korean-born, multidisciplinary artist working between Australia and Korea. Shaped by cross-cultural experience, her work explores emotional nuance through colour, symbolism, and imagined inner worlds.
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